he Centre for Thai Language and Culture, Faculty of Humanities and Social Sciences, Khon Kaen University, Organized a Thai Education Booth in the Highly Anticipated “Thai Festival 2026”.
Promoting Thai Language and Culture at Thai Festival 2026 in Beijing
Centre for Thai Language and Culture, HUSO KKU Showcases Academic Programs and Workshops in China
The Centre for Thai Language and Culture, Faculty of Humanities and Social Sciences, Khon Kaen University, led by Assistant Professor Dr. Itsarate Dolphen, Director of the Centre, and Dr. Deng Meilin, organized a Thai Education Booth in the highly anticipated “Thai Festival 2026”. The two-day event took place at Chaoyang Park in Beijing, China, serving as a vibrant hub for international collaboration.
This exhibition booth aimed to promote the academic programs offered by Khon Kaen University across all levels, along with the specialized Thai language and cultural courses provided by the Faculty. These initiatives actively align with the Thai-Chinese higher education collaborative policy established by the Office of the Permanent Secretary, Ministry of Higher Education, Science, Research and Innovation (MHESI), which seeks to expand educational pathways and cultural exchange networks between the two nations.
Immersive Cultural Experiences
At the exhibition booth, Khon Kaen University hosted various interactive activities designed to promote a deep understanding of Thai language and culture. These activities included a hands-on DIY Thai writing workshop on cloth bags and a demonstration of traditional Isan Tung Sai Mu handicrafts, in which participants could happily take their unique creations and souvenirs home.
Enthusiastic Response from Chinese Audiences
The activities attracted significant interest from a wide range of Chinese students and the general public who participated actively throughout the two-day event. The DIY cloth bag workshop, in particular, saw a massive turnout, with enthusiastic participants forming extensive queues to learn the delicate art of Thai calligraphy. This turnout reflects a profound interest in the Thai language and culture, as well as a growing aspiration towards pursuing higher education in Thailand among Chinese citizens.
Fostering Educational Partnerships
Furthermore, many participants expressed interest in the International Thai Language Program and the diverse educational opportunities available at Khon Kaen University, making the booth a standout attraction within the festival. This active participation successfully promoted a highly positive global image for the university.
The success at Thai Festival 2026 marks another proud milestone for the Centre for Thai Language and Culture, Faculty of Humanities and Social Sciences, regarding the international promotion of Thai heritage, while simultaneously strengthening educational collaborative networks and fostering the timeless bilateral relationship between Thailand and China.
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