Faculty of Humanities and Social Sciences, Khon Kaen University, in Collaboration with Khon Kaen One Tambon One Product (OTOP) Organized “Artificial Intelligence for Community Enterprise Management to Woman Entrepreneur
HUSO KKU Drives Academic Service, Imparting AI Knowledge to OTOP Entrepreneurs in Khon Kaen
Empowering Local Women Entrepreneurs and Community Enterprises Through Artificial Intelligence Implementation
On 20 May 2026, Faculty of Humanities and Social Sciences, Khon Kaen University, in collaboration with Khon Kaen One Tambon One Product (OTOP) Occupational Group, Producer, and Entrepreneur Network, organized “Artificial Intelligence for Community Enterprise Management to Woman Entrepreneur under OTOP Project” at Rachawadee Khonkaen Airport Hotel with over 30 participants from OTOP Occupational Group, Producer, and Entrepreneur Network.
The activity was honored by Associate Professor Dr. Wipawee Grisanaputi, Assistant Dean for Research and Academic Services, who served as project director. The activity aimed to foster knowledge, understanding, and skills in Artificial Intelligence to OTOP Occupational Group, Producer, and Entrepreneur Network, to adapt the technology to community enterprise management, product development, marketing, and efficiently elevate the competitiveness of community products.
The project featured qualified speakers who imparted knowledge and conducted practical workshops, including Dr. Benjawan Nainit, who presented on “Community Enterprise Management: Perspectives and Significance” for participants to gain understanding in community enterprise management, occupational group roles, and strategic approach to develop the entrepreneurial potential in community economic context.
Introduction to AI Applications
Furthermore, Lecturer Vasant Vianrungruang organized workshops “An Introduction to AI and Its Application in Community Enterprise Management” with emphasis on introducing artificial intelligence, demonstrating practical AI tools, and exploring the strategic application of AI to enhance community enterprise operations.
Strategic and Effective Implementation
And “Community Enterprise Management: Strategic and effective implementation of Artificial Intelligence” comprising lectures from Lecturer Vasant Vianrungruang, Dr. Benjawan Nainit, and Dr. Prakaipech Kawin who shared experiences, provided advice, and conducted a practical workshop in AI application in developing community enterprise management.
In this workshop, participants learned and gained hands-on experience with AI tools in various contexts such as product promotional content, online marketing, branding, customer service, and data management for business decision making. The workshop was engaging with all participants sharing their experiences, problems, and approach to apply the technology to align with their business and occupation context.
Sustainable Digital Adaptation
The Faculty of Humanities and Social Sciences at Khon Kaen University intends for this project to serve as an academic service to society. The objectives include facilitating local entrepreneurs, enhancing the potential of community enterprises, and strengthening the OTOP Occupational Group, Producer, and Entrepreneur Network. These efforts are designed to ensure local sustainable adaptation to evolving technologies and digital economy.
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