Executive Summary

Between March 16–17, 2026, the KKU executive team led by President Associate Professor Charnchai Panthongviriyakul and Dean Associate Professor Dr. Orathai Piayura conducted a study visit to Changan Auto Sales (Thailand) in Rayong and Bangkok.

The delegation toured the New Energy Vehicle (NEV) factory to gain direct insights into international HR management, language dynamics, and cross-cultural communication within a modern industrial workplace.

A key focus was established on a Co-operative Education Program for Chinese Major students, aiming to align student potential with the specific needs of the contemporary automotive labor market.

 

考察简报

2026 年 3 月 16 日至 17 日,孔敬大学校长 Charnchai Panthongviriyakul 副教授携人文学院院长 Orathai Piayura 副教授及校方代表团前往罗勇府及曼谷考察访问。

代表团实地参观了长安汽车的新能源汽车生产工厂,深入了解其国际化人力资源管理模式,以及企业在语言和文化沟通方面的实际需求。

双方就选派东方语言系汉语专业学生参与合作教育项目达成共识,旨在通过产教融合提升学生的实践经验,使其具备更强的跨文化沟通能力,精准契合现代就业市场的需求。